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Effective ad copy is: • Clear and concise • Aligned with customer intent • Focused on benefits and worth • Relevant to the keyword searched • Structured with strong calls to action • Optimised to stand out versus competitors Excellent advertisement copy can enhance your Quality Score, a metric used by Google to evaluate how handy and relevant your advertisements are. Continuous optimisation consists of: • Adjusting quotes • Evaluating new ad variations • Getting rid of low carrying out keywords • Including new keywords based on search term results • Refining audience targeting • Implementing ad extensions • Evaluating budget plan allowance • Improving Quality Score • Keeping account structure These changes make your projects more effective over time. Reports may include: • Number of clicks • Expense per click • Conversions created • Expense per conversion • Keyword performance • Ad performance • Audience insights • Budget plan trends • Recommendations for enhancement Clear reporting permits you to comprehend how your investment is carrying out and ensures that your marketing decisions are backed by genuine data.